Despite the crisis of World War II and the resultant austerity,
costume jewellery became the main choice for women to brighten
up their outfits. An old dress or something plain bought with coupons
could be transformed with a bright coloured brooch or a statement
Pearls were still enduringly popular.
With the big bold styles it was advisable not to overdo it. Usually
the rule of thumb was one or two pieces max, for instance bold
clip on earrings and a matching brooch.
In the daytime, sensible suits and print dresses were worn – even
trousers, and a discreet pearl necklace or round clip earrings worked
best. Military shoulder-pads gave way to a post-war softness. But the lure of Hollywood was still strong and American fashions a big influence.
Patriotic jewellery, hand-made items with felt, plastic or wood replaced metal which was more necessary for the war effort. And sterling silver made a comeback as it was no good for shell casings.
Designers like Miriam Haskell, Coro and Trifari continued to dominate.
Heart pendants – for when your loved one is far away fighting
Brooches. On everything
Statement pieces with bright flowers or fruit, heavy beads
Simple pearl necklaces
Large round clip on earrings
More cheap materials, wood, plastic glass, fabric – felt flower pins for hats, fake flowers