Though marked by the Depression the 1930s was a time of remarkable
elegance - a more mature version of the 1920s flapper girl grew into a
feminine silhouette and Hollywood sirens like Ginger Rogers, Jean Harlow
and Hedy Lamarr provided escapism and a gorgeous ideal for every
woman to aspire to.
Daywear was starting towards the trend of tailored suits, knitwear and floral
For the evening you could either be a romantic princess in lace, ruffles and
high cap sleeves or the full sex-bomb in a slinky bias cut halter neck evening
dresses, preferably backless.
Accessories were all important – no woman of style left the house
without hat, gloves, scarf, jewellery, watch, and handbag. Parasols
were starting to go out of favour for practical everyday use.
Your dress could be third hand and patched but with accessories, especially jewellery, you were dressed.
Costume jewellery really came into its own after the Depression as a cheaper option accessible to everyone but it could be designed by the likes of Coco Chanel, Schiaparelli, Miriam Haskell and Trifari. Deco was still the leading look but with more sparkle and weight than the previous decade.
Sparkle – and lots of it. Paste, rhinestones, even real diamonds…you’re a film star!
Dress clips - worn attached or separately on your dress or to fix a scarf . Even on your hat!
Matching pearl sets of necklace, bracelet and brooch
Clip and screw-on earrings – pierced ears wouldn’t come back around till the 50s
Ornate colourful brooches with birds, flowers and leaves
Brighter colours, plastic and enamels, natural forms
Coloured gemstones – heavy bib necklaces
Long gloves for the evening